A tactical campaign for Brazilian world cup 2014.
Everyone knows that Veet removes pubic hair. So, during the Brazilian world cup 2014 we encouraged people to instead of doing a boring Brazilian bikini line to be more patriotic and imaginative. We created stencils to be sold with the product, that helped people personalise their pubes, to ‘trim their pitch’ into their own countries - flags, emblems or mascots.
This got the product to be known by a wider audience (even guys were doing their duty) and to be talked about when other similar products weren’t.
Doner cards.
The drunk and drugged of Hoxton after 1am drift indiscriminately into this kebab shop and are it’s main customers. I wanted to come up with an idea that was simple enough to appeal to their customers in the moment and the morning after. So they would consider returning to the same Kebab shop rather than to another.
It also needed to be cheap for the kebab shop to produce.
So I created Doner cards. A loyalty card which rewards frequent customers with free kebabs.
The Kebab shop tells me that since the card was introduced, their sales have increased and repeat visits are more common.
This is a selection of work created in Ogilvy for a recent Diageo brief for Guinness.
Alison Falconer - Global Planning Director Diageo
“This idea flows from the insight really well, is expressed with conviction and clarity, and you’ve shown that it’s got the depth to deliver multiple executions and ways to connect. All delivered with a wink of humour and provocative nudge to the audience.
It was really smart to build your idea around the thoughts of spontaneity and of turning-on to the here and now. It’s got a wonderful emotional pull as an antidote to the pressured responsible life we’re talking about switching out of.
I asked for work that lived “on the ground”, and really appreciate the way you’ve worked that – in bar, in social, in culture, in conversation.”
Created with my team - Cat Jayne (AD), Flavia Amaral Rodrigues(AD), Mona Cheng (Designer).
