BONJELA

The client wanted us to launch their new product, a cold sore cream that turns invisible when applied. We came up with the campaign idea – shrink your cold sore but not your personality.  I wrote this script about a girl who because of her cold sore, she has become so shy she has curled up as a little ball and can only move around by rolling.

Agency: Havas Worldwide
Creative Director: Mark Fairbanks
Creative Team: Saskia Green & Katya Crichton
Film Direction: Sebastian Petretti