DUREX - TV

The brief was to launch a new product, a double sensual gel - one for her and one for him - when combined the chemicals react to create a new exciting sensation. The restrictions of showing sex on television meant it was easier not to show a couple. So, we came up with an idea to use sparks and small explosions to show the two chemical elements coming together, building to one larger sexual explosion. We were really excited about blowing stuff up.

The client wanted to test an animatic, so most of decisions ended up being made at and before that stage, the music track was chosen, most of the art direction was set and the sparks were animated. So, in the end we didn’t get our pyromaniac thirst quenched.

Credits Agency: Havas Worldwide

Creative Director: Alasdair Graham

Creative team : Saskia Green & Katya Crichton

Film Direction: Thierry Poiraud

Music: Black and white movie by the Luxembourg brothers

DUREX – PRINT

This print campaign was also created for Durex lubricate gels.

The campaign idea was created by Havas Asia, we came up with the executions and worked with a photographer in London to bring them to life.

DUREX – DIGITAL POSTER

A digital billboard created for Condoms. The main creative challenge was to create a type face that was legible and looked like the heartbeat monitor.