HOOKED - TV

Title: Addiction Agency: Havas Director: Adam Cameron

Research showed that consumers would stick with E45 after they tried it. So, the client wanted to create a campaign that would drive trials.

It was a very brave advert for the client of a beauty product to make.

Agency: Havas Worldwide

Creative Director: Alasdair Graham

Creative team: Saskia Green & Katya Crichton

Film Direction: Adam Cameron