TERRY'S CHOCOLATE ORANGE – EXPERIENTIAL

Terry's Countdown to Christmas Clocks.

Terry’s is the chocolate of Christmas; the brief was to remind consumers in a way that would make the brand more contemporary.

I came up with the idea to count down to Christmas using chocolate oranges.

My original concept was based on a marble clock (see video at the bottom), each orange represented a portion of time, but scaled up to be enormous.

Three of these kinetically powered Christmas Countdown Clocks were installed at 3 leading shopping malls for the whole of December.

The Chocolate Orange powered countdown clocks were seen by 10m+ consumers and proved more popular than Santa’s Grotto! Like for like sales were also up by 19.6% in the period.

Product: Terry’s Chocolate oranges Agency: DDB London and The Field